2009 Audi Q5

Key Summary Points
• The Audi Q5 builds on the foundation established by the Audi Q7, and strengthens the brand's presence in the SUV segment.
• The Audi Q5 will be offered in the USA in March 2009 (2009 model year) with a 3.2 V6 FSI direct injection engine, quattro® all wheel drive, and a six speed Tiptronic transmission.
• The Audi Q5 will be the first Audi offering with Generation 3 MMI, and navigation with real-time traffic information.

Competitive Advantage Summary
• Best-in-class city fuel economy of 18 mpg with 23 mpg highway (amongst AWD traditional powertrain competitors).
• Best-in-class 4,400 pound towing capacity (most have 3,500 lbs or less).
• Longest wheelbase in its class.
• Audi drive select option (unique to segment) helps the driver customize engine/throttle mapping, transmission shift characteristics, steering, and suspension.
• 3-zone climate control standard (the only competitor in the segment w/ rear zone climate control).
• Standard reclining / sliding rear seats.
• 40/60 split rear seats fold from levers located inside cargo area.
• Ski/snowboard pass-through within the split fold rear seats (unique amongst German luxury competitors).
• Clamshell shape trunk opening allows low and wide rear cargo entry point, and a very clean design execution for exterior rear lighting area.
• Standard 12-way power front seats with leather seating surfaces throughout.
• Innovative ESP system recognizes when roof rail cross bars are in place and adjusts accordingly.
• Electronic dipstick allows customers to check the oil from inside the cabin.
• 3G MMI shows latest evolution of 3D navigation.

Audi Q5 (2009)

Market
• The Audi Q5 belongs to the IHG Small SUV segment, which is forecasted to grow dramatically over the next few years as new entrants arrive and customers replace their luxury sedans for luxury crossovers.
• Key competitors are the Acura RDX, BMW X3, Infiniti EX35, Land Rover LR2 HSE, current generation Lexus RX350, Mercedes Benz GLK350, and the upcoming Volvo XC60.

Design
• Based on the current Audi A4 platform.
• Sporty proportions and muscular stance due to long wheelbase and wide body design.
• Reduced front overhang adds to visual sportiness.
• Elimination of roof joint strip, which lends to a high visual quality and minimized airflow noises.
• Typical Audi interior design is modern and sophisticated, with clear attention to detail
• Standard 18" wheels (235/60 all-season tires), full body monochromatic paint, LED taillights, and aluminum exterior trim.

Dynamics
• New modular chassis architecture with longer wheelbase and wider track
• Blending four cars into one, Audi drive select adapts the dynamics of the Audi Q5 to suit the driving experience you desire.  The system controls the adaptive suspension, the dynamic steering, the transmission shift characteristics, and the engine response.  Four operating modes are available: Comfort, Automatic, Dynamic, and Individual, which allows a custom response profile.
• Consistent use of high-strength and ultra-high strength steel grades for a highly rigid occupant cell with optimized deformation properties.
• Hood and tailgate made from aluminum for lower weight and reduced opening and closing forces.
• Extensive aluminum suspension componentry to reduce unsprung weight and enhance steering feel.
• Compact trapezoidal-link rear suspension which enables a low cargo load floor and high luggage capacity.

Powertrain
•    3.2L V6 specifications:
o FSI direct injection
o Audi Valvelift System (AVS) variable intake valve lift
o 270hp @ 6500 rpm
o 243 lb-ft @3000 rpm
o Track: front – 63.7 inches / rear – 63.5 inches
o 0-60 mph in 6.7 seconds (USA estimated)
• quattro® AWD – latest generation with asymmetric rear-biased torque split (40/60)
• Tiptronic fast-shifting six-speed automatic transmission
• Towing preparation standard; available through dealer

Towing
• All U.S. cars have towing preparation standard, which includes trailer brake controller wiring for use with trailers over 1500 lbs.
• A trailer hitch receiver for the Audi Q5 is available through all authorized Audi dealers with a total capacity of 4,400 lbs.
• Audi Q5 is best-in-class regarding towing capacity.
o Acura RDX = 1500 lbs
o BMW X3 = 3500 lbs
o Land Rover LR2 = 3500 lbs
o Lexus RX = 3500 lbs
o Mercedes GLK = 3500 lbs
o Infiniti EX = towing not recommended
o Volvo XC60 = n/a

Innovations and available features
• MMI operating logic standard (with central display screen)
• Audi side assist
• Dynamic ESP configuration (on road, off road, and roof cargo configurations)
• Power tailgate
• Audi Intelligent Key – stores service information in the key
• Audi advanced key keyless entry and starting
• Audi music interface – world renowned iPod connectivity
• Bluetooth hands-free telephone interface
• Mercury-free Audi xenon plus headlamps with LED daytime running lights
• LED tail lamps
• Audi parking system advanced with rearview camera
• Electromechanical parking brake
• HDD-based Navigation system with real-time traffic information
• Generation 3 MMI system
• Thermo heated/cooled cupholder
• Bang & Olufsen 505W 14-speaker sound system

Dimensions

Launch Timing and Pricing
• USA Audi Q5 goes on sale in March 2009 as a 2009 model year vehicle, with pricing in line with its competitors.  It will be built in Ingolstadt, Germany.

The next generation MMI from Audi: top-level multimedia and communication
• Introducing a new generation of the market's best system
• Even higher performance and easier operation
• First appearance stateside in the all-new Audi Q5

Audi is increasing its lead in infotainment technology even further. A new generation of the MMI, the supreme solution for multimedia, communication and operation, has been announced. With a high-capacity hard disk, a DVD drive and an automotive grade NVIDIA™ chip for graphics processing, it is much more versatile and its performance is higher than ever before. The new MMI's first appearance will be in the all-new Audi Q5.

New joystick control- The basic operating principle has been retained, but the innovative joystick makes it even more convenient. This joystick is located on the central knob and can be moved in eight directions within the navigation map screen – with high precision and the sense of quality that the Audi driver expects. For example, now you can easily navigate to a location on the screen and just point and click for directions.

New Display- For the new MMI, Audi has provided a large TFT display measuring seven inches from corner to corner. It is located in an ergonomically favorable position high up on the center console.

With the very high resolution of 800 x 480 pixels and LED backlighting, this monitor supplies an exceptionally sharp image with plenty of contrast. Even in poor light conditions, the colors are intense and the text is crisp.

3D map displays- The driver can choose between the conventional two-dimensional view and the new 3D images. These modes feature a birds-eye perspective of the map area, with plenty of carefully presented detail including real-time traffic information, and while in 3D orientation, the various topographies are shown throughout the entire US.  Another new feature is that the outlines of buildings in many major cities are displayed to help with orientation while navigating.  Additionally, the most important buildings in large cities appear in near-authentic-detail, as well as several branded point-of-interest icons.

Vocal Input- If the driver uses voice input to load a destination into the navigation system; this can now be done without spelling out the individual letters. The new MMI understands complete words in a number of languages.

The same applies to the new high-performance telephone directory, which can store up to 2,000 entries each with five numbers for each user. The telephone is even more convenient to use with the new MMI. Additionally a speech-to-text engine is used so you no longer have to create voice tags for every name in your directory. A digital voice processor ensures the best hands-free quality; while voice outputs are through the car's sound system.

Music and Entertainment: the DVD drive- The new MMI has an integral drive for video DVDs; the new joystick function on the control knob is especially practical for this, as it enables you to quickly navigate title menus and screen selections. When played back with the optional sound systems, DVD soundtracks can be heard in Dolby Digital 5.1 multi-channel sound and other frequently used formats. For safety reasons, the picture is only displayed when the car is standing still. The system also plays music from CDs and SD cards, including those coded MP3, AAC and WMA.

Additional technical modules have made the MMI even more attractive. The optional Audi Music Interface makes a perfect connection with an mp3 player, for instance the customer's iPod. The complete menu structures and contents appear on the MMI display, and control is at the MMI terminal or the multifunctional steering wheel.

The Sirius Radio display has also been updated on the new MMI. Without interrupting music, or changing stations, users are now able to preview the artist and track title on other Sirius stations.

MMI Tech- One of its key components is the hard disk; 10 GB of its 40 GB capacity can be used as a jukebox, to store up to 2,000 tracks, all sorted for easy access. The hard disk also contains navigation data and an electronic logbook for the car.

Two processors, an 800 MHz chip and a 500 MHz digital signal processor, allow all applications – navigation, voice input, telephone and audio functions – to operate simultaneously. Using the 3D graphics processor from Californian 3D chip manufacturer NVIDIA™ gives the MMI access to the third dimension. Audi has used this chip's outstanding performance with graphics for the first time to provide a genuine 3D map display – a 'digital topographical model'. With this processor, the screen display sets new standards with its attractive display layout, high resolution, and presentation quality, smooth animation and cross fading.