Automobili Lamborghini launched its new Murciélago LP 670-4 SuperVeloce to the Chinese market today at Shanghai motor show. The Italian marque's Shanghai motor show presence follows the official opening on Friday 17 April of Lamborghini's fourth showroom in China.

"China becomes an always more important market for Lamborghini, even in light of a challenging worldwide economic situation that affects everybody," said Lamborghini President and CEO Stephan Winkelmann. "China is one of the largest potential markets for our company: Lamborghini and its dealer partners benefit from an established and respected luxury brand, in this region as in our other markets, and we continue to invest in our customers and the marque's future via appropriate strategic growth."

The new Chengdu showroom in Sichuan Province has been opened by Chengdu Sanhe Enterprise Group Co. Ltd at its extensive Sanhe Group premises on the Singapore Industrial Park. "For Chengdu as well as for Sanhe Group this investment creates a significant automotive development, and we are delighted to represent this fascinating brand," said Sanhe Group Chairman Zongmin Huang.

Lamborghini Murcielago LP 670-4 SuperVeloce (2009)
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Lamborghini Murcielago LP 670-4 SuperVeloce Geneva (2009)
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"Our development strategy within China has been consistent, including the establishment of Automobili Lamborghini China in 2008," confirms Stephan Winkelmann. "As part of our plan to enlarge our dealer network coverage, the Chengdu opening represents a pivotal step and, similarly, we consider the Shanghai show an opportunity to show new Lamborghini models to one of our most significant potential markets."

In 2008 Automobili Lamborghini delivered 72 cars in mainland China compared to 28 units in 2007, with a growth rate of 157%. Automobili Lamborghini currently has four operating dealers in mainland China, located in Beijing, Shanghai, Guangzhou and Chengdu, and one is also operating in Hong Kong. Three other dealers will be opened in 2009: one in Hangzhou, one in Xiamen and one in Shenzhen.