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BMW News

bmw launches a new spot featuring the latest m4 [video]

BMW of North America reveals “the Ultimate Self-Driving Machine”. This is a new spot that introduces the brand’s “Power of M” campaign. The project kicks off by featuring the second-generation BMW M4. The spot opens with the new BMW M4 drifting on the track and benefitting of all the power that the agile 3

m340 xdrive receives some neat dahler upgrades

The mild-hybrid system used to support and relieve the internal combustion engine in many of the BWW vehicles works with its full potential when paired with the custom M340i xDrive “DCL Dahler competition line. This 48-volt mild-hybrid technology is based on a starter-generator and a battery and manages to reduce the fuel consumption and contribute to some power output boost. The specialists at Dahler have put the factory-installed B58 power unit through some power-enhancing upgrades and have managed to extrac

bmw group announces new sustainability approaches with the new xdrive 50

BMW announces the second generation of the all-electric iX lineup. This model line showcases brand’s new approaches towards design, connectivity, electrification technologies, and all different kinds of services. However, the main goal of the BMW team remains sustainability. Let’s find out more! BMW and its sustainability ambitions The brand focuses on the responsible use of resources and minimization of the overall carbon emissions of all

bmw team reveals beautiful new livery

BMW’s trio 330i M Sport cars will sport a new livery for the 2021 British Touring Cars Championship. All of the three will bear the iconic “M” colour scheme and will compete for some additional silverware. Inspired by the liveries of the ’70s, the vehicles will proudly showcase Bavarian Blue, Dark Blue and red and a sexy matt-black base, but with a contemporary twist. Since their debut back in 2019, the BMW 3 Series has enjoyed some sweet victories and marked the start of an in

bmw launches company car driver loyalty scheme pilot

BMW has today launched the UK’s first company car driver loyalty scheme, designed to engage these drivers with the brand and make life on the go and at home that little bit easier. Historically, company car drivers who order through their fleet manager or leasing company have limited opportunity for brand enga

bmw announces bmw digital key plus with ultra-wideband technology coming to the bmw ix

As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarn

the new bmw x2 m mesh edition

Since the BMW X2 launched in Spring 2018 it has successfully carved out a distinctive place for itself in the BMW model family. Now, BMW UK is introducing the M Mesh Edition which features exclusive content and new colour combinations. The new M Mesh Edition builds on the style already offered by the M Sport X model and gives the BMW X2 an even more exclusive and distinctive appearance. The most prominent enhancement is the BMW M mesh kidney grille in high-gloss black. Like the grille on

bmw m2 cs is evo car of the year 2020

Renowned motoring magazine and website evo has named the BMW M2 CS its Car of the Year 2020. Announced in November 2019, BMW M2 CS started production in early 2020 with the first customer deliveries in spring. This special edition was offered in limited numbers, positioned one rung up the performance ladder from the BMW M2 Competition. It blends outstanding track performance with unrestricted everyday usability and sets new, class-leading standards for acceleration, handling dynamics an