Prices For The Toyota RAV4 and Prius

Toyota Motor Sales (TMS), U.S.A., Inc. have released their manufacturer's suggested retail prices (MSRP) for the 2012 RAV4 and the Prius Liftback. They will both hit the showrooms today and on the in January 2012 respectively.

Toyota RAV4

The RAV4 SUVs can be ordered in three different trim levels – RAV 4 (base), Sport and top-of-the-range Limited. Whatever the class, all vehicles can carry a 2.5 four-cylinder engine or a 3.5 V6 which develops 269 hp. Even further, either engine can be paired with a front-wheel drive or an electronic on-demand four-wheel drive. That makes a total of 12 possible combinations and thus 12 price listings. When compared to the old model, the RAV4 MY 2012 differs little in price which will preserve Toyota's rock-solid image on the market - the base and Sport editions get an overall 0.7% increase while the Limited RAVs actually get a decrease in price by 0.5%. The cheapest of all is the 2.5 liter, front-wheel drive, 4 ratio automatic gearbox base model standing at $22,650 as the Limited V6 4WD model with a five-speed automatic transmission receives a price tag of $28,650.

Toyota RAV4 (2010)

All models include as standard equipment hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology. RAVs from the Limited range get an extra Display Audio with Navigation and Entune™. Optional extras come in the form of a 6.1-inch touch-screen CD player with MP3/WMA compatibility, six speakers, SiriusXM Satellite Radio,  HD Radio™ with iTunes ® Tagging, auxiliary audio jack, and USB port with iPod® connectivity and control.

Toyota Prius

The Toyota Prius segment  has managed to stay on top of it's competition in terms of hybrid technology mainly because of the midsized Prius Liftback. Up until know it has been shipped to over a million environmentally conscious customers. And now the 2012 MY has received a minor update – revised front fascia and tail lights, freshly styled 15 inch wheel covers and LED Daytime Running Lights with an on/off function.

There will be four available trim grades in the U.S. (the Two, Three, Four and Five) all of which have overall increased MSRP listings with around 3.3%. with the cheapest one standing at $24 000 while the Prius Five $29 805. You still get your money's worth though because whatever you choose, it will be packed full of technology.

Toyota Prius Family (2012)

All models come with a 6.1-inch Display Audio system including a USB port for iPod® connectivity and control, Bluetooth® with phone book access for hands-free calling and a more advanced Multi-Information Display. Owners of the previous Prius model will be able to recognize some carryover technology as well. There's a Touch Tracer Display, driver door Smart Key with Push Button Start and remote illuminated entry, Star Safety System and an adjustable steering wheel with controls on it for the audio and climate systems as well as controls for the phone.

The Prius Three has its Display Audio system enhanced by the EntuneTM and Navigation pack. It also gets an integrated backup camera and three-door Smart Key.

The Prius Four implements a more powerful audio system consisting of eight JBL® GreenEdge™ speakers and an amplifier. SofTex-trimmed seats, headlamps with auto on/off feature and an eight-way power adjustable driver's seat with lumbar power support are also included.

As optional extras the Four and Five can be equipped with Toyota's Premium HDD Navigation with EntuneTM and JBL®, which features an exclusive seven-inch touch-screen with split-screen capability. These two models are also the first of their kind to be offering a Head-up Display (HUD) which projects information such as speed, fuel etc. on the windscreen.

Here is the complete list of the manufacturer's suggested retail prices in comparison to the previous 2011 model year counterparts:

*Prices do not include the delivery, processing and handling (DPH) fee on neither of the cars. The fee comes as an additional expense standing at $810 for the RAV and $760 for the Prius.

Source: Toyota